Athleisure – we live our lives in it. It’s comfy, cute, sporty and fits into your life whether you’re a busy student, working woman, or super mom extraordinaire.
Athleisure is more than a trend, it’s a movement. It came onto the fashion scene in 2010 and revolutionized what it meant to dress casually. 7 years later, it’s still going strong.
Many athleisure brands are the brain children of celebrities we know and love, so we scoured the internet and compiled a list of our 9 favorites.
Olympic figure skater, Kristi Yamaguchi created an athleisure brand, Tsuya for real-life. You can wear every piece in her collection to the gym or on the go.
Tsuya outerwear, tops and bottoms are designed for comfort first. Pieces are made with a soft cotton, polyester and spandex blend so you stay cozy and unobstructed.
Proceeds from each purchase of Yamaguchi’s athleisure brand go to her “Always Dream Foundation,” which implements programs across the country that promote early childhood literacy.
When the world’s former number one tennis player, Venus Williams decided to launch an athleisure brand she knew that sacrificing style for function was not an option. As both a fashionista and an athlete, she wanted stylish performance gear built to move.
Since the launch of EleVen, Williams has successfully built out lines for tennis, fitness and a cross-over of both. She also offers accessories including bags, headbands, visors and jewelry.
EleVen is more than just a side business venture for Venus. She is hands on when it comes to design, branding and even packages some of the merchandise before it ships to customers.
Gina Rodriguez, Golden Globe winning actress of “Jane The Virgin” fame co-founded Naja to change women’s lives.
Naja offers athleisure, lingerie, and swimwear but the brand does more than just sell. Each piece in Rodriguez’s collection seeks to make women feel beautiful about themselves above all else rather than cater to the male gaze.
The clothes are 100% made by single mothers, or female heads of households. Every Naja employee receives above market wages, health care and child education stipends.
Julianne Hough does it all, and she created her athleisure brand to do the same. A true triple threat, Hough sings, dances and acts on both the big and small screens. She’s starred in Rock of Ages, Footloose, Dirty Grandpa, Grease Live and is a two-time Dancing with The Stars Champion.
Hough partnered with MPG Sport in 2016 to create an athleisure brand for versatile, active women. Every piece in her collection prioritizes comfort and preserves style.
The dance inspired collection consists of innovative, solid neutral pieces. You can buy anything from an off-the-shoulder long sleeve top with a built-in support bra to odor-resistant capris. Prices range from $30-$110.
When Kate Hudson came together with JustFab CEOs, Don Ressler and Adam Goldenberg in 2013, athleisure shifted from a pricey, “yoga mom only” luxury, to an affordable staple for all.
They sympathized with women who refused to pay $98 for leggings – even butt-shaping ones, and set out to provide the same for a lot less.
Fabletics uses bright colors and patterns, a departure from traditionally black and grey performance gear. And say goodbye to scouring the sales rack for a sports bra under $40. At Fabletics, you can purchase an entire outfit for under $50.
Who would have thought that Def Jam Records co-founder, Russell Simmons was a devout Yogi?
That’s right, Simmons has been reaping the benefits of the mindful practice for over 20 years. While you might be shocked to learn that he founded the yoga-inspired athleisure brand, Tantris, to him, it was natural.
Tantris is on a mission to spread mindfulness, love and compassion throughout the world, while creating trendy, athletic, comfortable clothing.
Since its inception, Tantris has become more than an athleisure brand. In addition to men’s and women’s clothing, yoga studios and events are also a part of the Tantris organization.
It’s no surprise that Queen Bey is at the top of our list of best celebrity athleisure brands.
In her viral launch video, “Where is your park” she explains the inspiration behind the brand and name. It tells a story of a young Beyoncé being woken up by her father to go running in a park. She talks about how throughout her life the park became a symbol of strength, and how she still revisits the park when she needs to be strong.
Season after season, Beyoncé echoes the sentiment of “the park” with both her marketing messaging and clothing. She offers sports bras, leggings, crop and oversized sweat shirts, bodycon dresses, slides and more.
Ri-Ri’s collection, Fenty Puma is a street-wear meets athleisure brand.
In 2016, Puma gave the Wild Thoughts singer full creative license to create a collection. What they got was an entirely new category of fashion that work, work, work, work works: streetwear for women.
Rihanna redefines femininity with Fenty Puma. She references men’s trends, incorporates hip-hop culture, and delivers high fashion pieces for women that yes, fit and flatter but more importantly – look bad-ass.
Fenty Puma offers the latest trends – puffy jackets, fuzzy slides and over-sized sweat shirts as well as original pieces like capri zip hoodie onesies, and off-the-shoulder collared jerseys.
In 2011, Nicole Ari Parker, television and movie actress, had an epiphany. She realized that women were foregoing a daily workout routine to preserve their hair.
Having to wash your hair every time you go to the gym is a pain. Not only does it take more time out of your day, but it makes your hair dry and brittle.
Determined to find a solution, Parker invented the Gymwrap, a moisture wicking headband that lets cool air in and heat out. With the Gymwrap, your hair stays dry throughout your workout so you can forego the shampoo and conditioner when you hit the showers.
The best part about the Gymwrap is that it is made for women of all hairstyles. Whether you have naturally curly locks, braids, or stick straight hair, the Gymwrap works. It's made with an open end so you can adjust it to fit your head perfectly.
Interested in trying out the Gymwrap yourself?
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